Star Appliances Inc. - 5 Year Plan Essays - American Brands, Kenmore

Star Appliances Inc. - 5 Year Plan Table of Contents Mission Statement Company Objectives Company Overview 1. Historical Outline 2. Products and Services 3. Financial Statements SWOT Analysis ? An analysis of company's strengths ? An analysis of company's weaknesses ? An analysis of company's opportunities ? An analysis of company's threats Business Strategy Marketing Mix ? Product ? Pricing ? Place ? Promotion Analysis of Major Competitors in the Field ? Kenmore ? Whirlpool ? Kirby ? Maytag ? GE International Expansion 1. Hungary ? External Environment ? Industry Analysis ? Recommended Entry Mode 2. Japan ? External Environment ? Industry Analysis ? Expansion Strategy for the Future Five Years 4. Canada ? External Environment ? Expansion Strategy for the Future Five Years 5. Mexico ? External Environment ? Industry Analysis ? Expansion Strategy for the Future Five Years Growth Forecasts for Years 2000, 2001, 2002, 2003, 2004 Implementation The View Ahead Star Appliances Inc. Mission Statement Quality For over thirty years, Star Appliances Inc. has been helping people to manage their homes. Today, Star Appliances Inc. is one of the major competitors in the household industry and one of the most selling brand in America. Star Appliances Inc. Mission is to: ? Achieve technology excellence in current and future generations of products, processes, and services. ? Develop innovations by creating entirely new business opportunities. ? Help solve critical technical challenges. ? Attract and develop new technical leaders. ? Ensure leadership technology in all departments of Star Appliances. ? Drive corporate initiatives across Star Appliances. ? Expand its market by exploring a global economy Satisfaction All Star Appliances products contain proper warranty information. Each appliance comes with a pledge of Satisfaction Guaranteed or your money back. Star Appliances offers maintenance agreements and annual check-ups to keep your appliances running right. And should anything ever go wrong with your Star appliance (and we hope it never does), we offer a nationwide network of service technicians to make sure it gets fixed fast and fixed right. Value When you compare feature-for-feature, you'll find that Star Appliances offers more for the money than any other brand. Maybe that's why s leading consumer magazine recently ranked Star's washers, dryers, and vacuums NUMBER ONE in their respective categories. Have questions or need more information about new Star products? Call 1-888-1ST-STAR or speak to a Customer Service Representative For service information or to schedule a service, call 1-800-4MY-STAR. Star Appliances Inc. Company Objectives Integrity Integrity is an uncompromising characteristic for all Star Appliances employees. It is an implicit factor in customer relationships and the cornerstone of all Star Appliances business activities. Along with the company's reputation for innovation, growth and success, we value integrity among the essential and critical elements in our employees. It is the baseline by which we measure everything else and from which we never compromise. Creativity Star's continued success is the result of its employees' creativity. Every day, teams of Star Appliances people push the frontiers, developing new products and services to serve their customers. Focusing on highly specialized financial services segments, our people develop a unique understanding of customer requirements as they apply their collective talents to solving industry challenges. Intellect At Star, we've never separated ideas from actions?both are essential elements of the competitive equation. Developing the most advanced financial product or innovative service is meaningless if you don't move quickly to get it to market and delivered to customers. The people from Star understand the importance of both ideas and action to maintain the company's position as one of the leaders in the market. Quality as a corporate objective: Company-wide Quality, as a corporate objective, means attaining a level of overall performance and attitude that makes Star Appliances the natural choice of customers and earns the respect of all those affected by the Company's activities. Company-wide Quality, as an individual objective, is achieved by employees who aspire to be better than the best. Star Appliances is committed to providing flexibility in the design, calibration, repair, and testing services to customers while maintaining a consistent, optimum level of quality. The services we offer include standard service packages as well as customized service capabilities to accommodate unique customer requirements. Our business-wide commitment to meet the needs of customers is the foundation for the Quality System. Star Appliances is dedicated to maintaining close relationships with our suppliers. The overall objective is to make certain that we exceed our customer's expectations. Company Profile q Historical Outline Star Appliances Inc. designs, manufactures, sells and supports a line of household appliances. The company was started in 1970 and has grown